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1.
Albion
International
| 2.
Bank Resources
| 3.
IBM
|
5.
Voyages International
Travel
Netzee
Assignment: Design and develop a
comprehensive marketing guide to support client
financial institutions in promoting Internet
Banking and Bill Payment services to their
customers.
Solution: Organized, authored, and delivered
a practical marketing manual for implementing
cost-effective marketing strategies, channels, and
tactics with a focus on enhancing prospect
development and service usage.
The resulting document detailed actionable
information on operational and marketing aspects of
the service, a structured approach for developing
and implementing a marketing plan, and sample
marketing tactics and materials to leverage
marketing efforts through a range of marketing
channels.
©
Copyright 1997- 2002, Axess Associates, Inc. All
Rights Reserved.
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